How Often Should You Email Your List?
When it comes to email frequency, a lot of people out there worry about sending too much.
Just yesterday I came across posts in groups on Facebook & linked where people were wondering how often they should be sending emails.
One woman was even wondering if weekly was too much and whether she should send mail fortnightly or monthly instead.
Their fears aren’t unfounded.
Seriously, who wants an inbox full of email newsletters and sales pitches?
Blah, blah, blah. Me, me, me. Buy my stuff.
Am I right?
Yet even when I went into inbox clean-up mode, there were a handful of people I just wouldn’t unsubscribe from.
Even though they were some of the people who email most often.
So, what’s the difference between those who got to stay and those I couldn’t wait to get rid of?
It’s quite simple really.
The ones who stayed send emails that sound like they come from real people.
Honest opinions & authentic attitude.
It’s not all about them, their business and their latest greatest offer even if they always pivot the conversation towards something of theirs.
You feel like you get to know someone however many thousands of miles away they are.
It’s more like a letter to a friend rather than an advert from a company.
The truth is, you know from your own email stats that not everyone reads them.
Sending emails fortnightly or monthly means some people won’t hear from you for weeks on end.
Then they get your next pitch through their inbox and it just feels spammy.
Combine that with increasing emails when you’re doing a launch or special offer and it feels like you only bother getting in touch when you want something. Yuk!
If you truly want to market your business authentically, email often.
It can be tough to think of what to write, how to word it and how to pivot the conversation towards a product or service you want to offer.
It gets easier pretty damn fast when you put consistent effort into it.
Your first emails probably will take a while to get written.
Don’t worry, you will get faster but only with practise.
And yes, you will get a bunch of unsubscribes at first. That’s fine.
It’s better they decide you aren’t for them nice and quickly so you can focus your effort on the people who actually like you and are interested in what you have to say.
There’s no point pandering to the masses hoping to sell to everyone.