Who Comes First, You Or Your Clients?

As entrepreneurs, our focus is on delivering value to the world.

Not in a fluffy, heart-centred under-charging killing ourselves just to get by way.

We do it by charging a fair price and over-delivering on what we promise.

We aren’t afraid of early starts or late nights.

We do what it takes to get things done and out into the world.

Our clients are a top priority.

We refuse to drop the ball.

Sometimes, that lets things fall through the cracks personally.

We neglect our health through lack of sleep, unhealthy food choices, and being to busy to fit in work-outs.

We neglect our relationships and families through divided attention & lack of quality time.

We even neglect our own businesses because we are focused on what we do for others.

You didn’t create your business so that your business can take over your life.

You created your business to take control of your life.

To create freedom and flexibility that you couldn’t find in the workplace.

To go out and live the life you always wanted to live.

Yes, clients are a top priority.

They just shouldn’t be THE top priority because when you put yourself first, you can serve your clients better.

When you take care of your health you stay on the ball mentally and you don’t find yourself exhausted and needing to step back.

When you take care of your relationships, you’re a happier person with a strong support network that can keep you going through tough times rather than weighing you down further with the strain of things.

When you take care of your business, it thrives. Everything becomes easier and you create steady growth which means less stress for you.

It’s time to start putting yourself first. Here’s how…

3 Things You Can Do To Put Yourself First.

Step 1. Do a life audit

You started your business to achieve the life you always wanted. Somewhere along the line, things have started to go a little off track.

If you’re going to get yourself together, you need to know what that looks like and where you’re at right now.

Yep, time for a little honesty.

The purpose of the life audit is to get you clear on the adjustments you need to make so you can have more of what you want and less of what you don’t.

For each category, take a moment to write down where you’re at right now. What is good and what’s not so good.

Then, spend some time on where you want it to be.

Now, I can read your mind you ambitious fiend.

You’re not going to follow that absolutely perfect plan and stick to it right off the bat.

That’s why I’m going to pass on a bit of advice from Dexter Abraham (a.k.a. My Notetaking Nerd)

Things ain’t always going to go to plan. You’ll have days where you’ll be able to do it all right, spend quality time with family, eat healthily, read, etc.

Then there’s those other times where something comes up and you’ve got to cut a few corners with it.

It’s only a failure if you have one version of success.

So, when it comes down to “how you want things to be”, have 3 options.

An “A” version where everything is tip top.

A “B” version that’s not so perfect but it’s pretty good going.

Finally, a “C” version – your minimum viable option.

This sets you up for success by combining high standards with an action plan for those times you’re squeezed.

Categories:

  • Sleep
  • Relationships
  • Family
  • Nutrition
  • Exercise
  • Hobbies
  • Travel
  • Self-care
  • Luxuries

Step 2. Do a business audit

Just like your personal audit, business audit helps get you clear on adjustments you need to make to create the success you want.

When you’re in the thick of things, it’s easy to push some parts of the business to one side.

You’ve not been reviewing the numbers.

You’ve not been growing your team until it’s been absolutely necessary.

You’ve not been back through to update old materials.

Little by little, these non-urgent & non-exciting things have been dragging you down without you even realising it.

Taking up mindshare and holding your business back from performing at optimum levels.

Now is the time to change that by completing regular business audits, monthly or quarterly to keep you on track and moving forward.

Categories:

  • Time invested
  • Sales
  • Partnerships
  • Clients
  • Product range
  • Systems
  • Staff
  • Goals

Step 3. Schedule your week the smart way

We’ve already established that time is one of the biggest issues that you’re facing when it comes to putting yourself first.

You can’t magic it up from nowhere. We all get 24 hours a day and 7 days a week.

What you can do is re-prioritise your time so that you get the most out of it.

You’ve probably heard of Parkinson’s Law where work expands to fill the time allotted.

If you’re pushed for time you can suddenly get things done and cleared.

You may already be setting yourself time-blocks to complete work and using tools like Pomodoro timers to stay on track.

The issue is, that list of tasks expands all the while.

You’re an ideas machine so it’s only natural that throughout your day, ideas spark that throw you off track and keep you glued to your screen.

The key to combating this is to schedule yourself first.

Gym sessions, downtime, family time, date night. All those things that get pushed onto the back burner.

They need to go into your week first.

Then comes business development.

Schedule some time for marketing, admin and some buffer slots where you can toy with ideas.

Finally you have your time with/for clients.

It might seem a little backwards because you’re used to scheduling clients and leaving your own time wide open.

When you schedule yourself first, you create a ringfence around the things you need to thrive.

And when you thrive, everyone wins. Including your clients.

Trust the process.

Want more of this?

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Do You Really Get Out What You Put In?

I saw this image and it got me thinking…

It says you get back what you put in.

No, you don’t.

Your effort doesn’t dictate your income.

 

People out there like nurses and waitresses put in plenty of effort but that’s not reflected in their income.

Your value to others dictates your income.

That’s why you can buy a dress for £20 and a similar one for £200.

The dress is just a dress but different value is attached to each one.

Some will think it’s crazy to spend £200 on just a dress.

Others wouldn’t trust the quality of a £20 dress and would pick the £200 one every time.

The effort & expense going into making the dress could be pretty much the same.

The return on investment however is wildly different purely because of perceived value.

Effort with little value leaves you burning yourself out just trying to get by.

Focusing on value first allows you to choose whether you want to put the effort in to get by, get ahead or get incredible results.

 

Some Hard Facts About Your Goals

There’s a time for being light-hearted and sharing useful tips and there’s a time for getting serious and laying down hard facts.

Yup, you guessed it. Today is that day.

It’s 31st March, which means the first quarter of 2016 has been and gone.

For the Brits in the room, we are days away from the end of the tax year.

It’s one of those times that reality tends to hit.

Now and those times when you’ve got overheads to be paid and you have no idea if you’re going to make enough between now and when they’re due.

We really don’t want to get to that point.

Some of you have hit or surpassed your goals for this quarter.

Give yourself a pat on the back on get on your way.

This email isn’t for you.

If your results aren’t matching the goals you set for yourself, listen up.

Some of it is out of your hands.

Competition digging into the market share. Facebook’s algorithm slicing reach.

The problem is, too many of you get hooked on the idea of it ALL being out of your hands.

Using those uncontrollable elements to excuse yourself from not taking control of the situation.

Keep making those excuses and your business will fold.

Only a matter of time.

Is there more you could do?

Yes!

It’s my job to know exactly what those things are.

Thing is, even though this email has the harsh truth. I’m a nice person.

I don’t want to point out the fact you need to do something and leave you without any idea of exactly what you can do.

If you know what to do to get more revenue. Consider this your kick up the rear to go and get on with it.

Otherwise, take action to find out exactly what’s going to make the difference for your business.

Go get whatever help you need to figure it out.

Speak soon,

Lianne

How Often Should You Email Your List?

When it comes to email frequency, a lot of people out there worry about sending too much.

Just yesterday I came across posts in groups on Facebook & linked where people were wondering how often they should be sending emails.

One woman was even wondering if weekly was too much and whether she should send mail fortnightly or monthly instead.

Their fears aren’t unfounded.

Seriously, who wants an inbox full of email newsletters and sales pitches?

Blah, blah, blah. Me, me, me. Buy my stuff.

Am I right?

Yet even when I went into inbox clean-up mode, there were a handful of people I just wouldn’t unsubscribe from.

Even though they were some of the people who email most often.

So, what’s the difference between those who got to stay and those I couldn’t wait to get rid of?

It’s quite simple really.

The ones who stayed send emails that sound like they come from real people.

Honest opinions & authentic attitude.

It’s not all about them, their business and their latest greatest offer even if they always pivot the conversation towards something of theirs.

You feel like you get to know someone however many thousands of miles away they are.

It’s more like a letter to a friend rather than an advert from a company.

Pretty awesome.

The truth is, you know from your own email stats that not everyone reads them.

Sending emails fortnightly or monthly means some people won’t hear from you for weeks on end.

Then they get your next pitch through their inbox and it just feels spammy.

Combine that with increasing emails when you’re doing a launch or special offer and it feels like you only bother getting in touch when you want something. Yuk!

If you truly want to market your business authentically, email often.

It can be tough to think of what to write, how to word it and how to pivot the conversation towards a product or service you want to offer.

It gets easier pretty damn fast when you put consistent effort into it.

Your first emails probably will take a while to get written.

Don’t worry, you will get faster but only with practise.

And yes, you will get a bunch of unsubscribes at first. That’s fine.

It’s better they decide you aren’t for them nice and quickly so you can focus your effort on the people who actually like you and are interested in what you have to say.

There’s no point pandering to the masses hoping to sell to everyone.